It's A Jungle Out There! |
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You are surrounded. All around you are enemies vying for the same bounty. They're out to get your customers and your prospects, the good and honest people who ought to be buying what you are selling. (from: The Guerrilla Marketing Attack by Jay Conrad Levinson).
We call this competition and there is lots of it. So, how do we communicate to our prospects that we have the product that they need, which has unique qualities that our competitors don't have? Smart marketers use every technique available to gain a foothold in the consumer's mind.
Guerrilla Marketing changes the marketing focus from the volume of advertising to the impact of the message. The guerrilla would rather reach ten people with a message that works than 100 people with one that doesn't. This is why our competitors can't outspend us in areas that money can't buy. If we put up the time, the energy and the imagination, we can gain the same marketing leverage that many of our competitors get by putting up megabucks. This is Guerrilla Marketing.
The smart guerrilla marketer begins with the marketing plan. This is the first key to success. The secret of a marketing plan is that it will enable us to see our ultimate goal with clarity, making minor setbacks and failures along the way unimportant. And it will help us to communicate our vision to employees, investors etc.The marketing plan in seven steps
1. The purpose of your marketing
2. The benefit to consumers
3. Your target audience, and your niche
4. Your budget
5. The tools and techniques (marketing weapons) you'll use to reach your audience
6. Your positioning in the marketplace: your identity
7. A month-by-month implementation timetable
Guerrilla Marketing has more than 100 different marketing weapons, for you to try. Just give us a call @ 503 235 0705 or send us a message by clicking on the FREE consultation button
